Unlock Deeper Consumer Insights
Empower your teams with insights relating spending behaviours, competitive analysis and media planning
Analyze a specific brand
Benchmark performance by measuring wallet share, shopping frequency, and spending habits
Analyze customers of competitors
See where your customers shop and how much they spend at each competitor
Media Planning
Plan your next campaign with recommended segments to target and DOOH screens
AI-Powered Audiences
Get insights faster with AI recommended segments, plus 90 prebuilt audience segments across Generational, Life Stage, and Lifestyle.
Segments from real spending
Built from millions of daily transactions, Clearlake Segments continuously updates how Canadians behave in the real world.
Activate your audiences
Use Segments to understand who drives revenue, where to find them, and how to reach them. Power site selection, media planning, and competitive strategy with audiences grounded in real consumer spending.